Brand
Logos, mascots, colors and type for anyone writing about, streaming or building for Goat Format.
Everything here is free to use when you are talking about Goat Format: stream overlays, articles, event pages and community servers. Download what you need, keep the artwork as supplied, and for anything else email goatformatyt@gmail.com.
Who we are
Goat Format is Yu-Gi-Oh! frozen at April 2005, named for the Scapegoat decks that ruled it. We are the community that keeps it alive: the events, the records, the decklists and the people. We are not supported by Konami. Everything is run by volunteers who love the format.
The look follows from that. Warm paper, flat surfaces, true black ink and four goats who each own a color. We sound like the community at its best: knowledgeable, welcoming and passionate about the format.
Logo
GOAT carries a goat face in every letter, with FORMAT under it in black. Use the primary logo wherever there is room and the secondary when space is wide and short. Both are full color and made for light backgrounds.
Event logos
Each series has its own mark, plus a banner sized for event pages and social posts.
Banners
Mascots
Four goats, one per accent color. All four together stand for the community, and one alone can front a single event or announcement.
The squad
All four goats together, for community moments.
Color
Each swatch shows the light theme on the left and the dark theme on the right. Click a value to copy it.
Accents
One per goat, at full saturation.
Yellow
The one loud CTA
brand-yellow
Blue
Focus and upcoming
brand-blue
Orange
Warm accents
brand-orange
Pink
Gradient glows
brand-pink
Surfaces
A warm paper canvas with white and cream on top, separated by hairlines.
Paper
Page canvas
brand-paper
Surface
Cards and panels
brand-surface
Cream
Wells and hover
brand-cream
Line
Hairlines
brand-line
Ink
True black for text, with a warm gray scale for everything quieter.
Black
Text
brand-black
Ink 700
Secondary text
brand-ink-700
Ink 500
Labels and captions
brand-ink-500
Ink 300
Muted detail
brand-ink-300
Results
For match results and live events.
Green
Wins and live
brand-green
Red
Losses
brand-red
Gradients
Two soft glows over the canvas, for heroes, landing panels and article art.
Sky
Listing and detail heroes. Token --brand-gradient-sky.
Brand
Landing panels and the footer. Token --brand-gradient.
Warm
Landing panels. Token --brand-gradient-warm.
Cool
Article thumbnails without art. Token --brand-gradient-cool.
Type
Two families. Craftwork Grotesk for display, Open Sauce One for everything else. The lettering in the logos is part of the artwork, not a typeface.
Craftwork Grotesk
Display. Headlines, hero titles and big numbers.
- Scapegoat, Sangan, Sinister Serpent.Regular 400
- Scapegoat, Sangan, Sinister Serpent.Medium 500
- Scapegoat, Sangan, Sinister Serpent.Semibold 600
- Scapegoat, Sangan, Sinister Serpent.Bold 700
Commercial license
Open Sauce One
Body. Everything you read, tables and controls included.
- Thirty minute rounds, best of three, top cut on Sunday.Regular 400
- Thirty minute rounds, best of three, top cut on Sunday.Medium 500
- Thirty minute rounds, best of three, top cut on Sunday.Semibold 600
- Thirty minute rounds, best of three, top cut on Sunday.Bold 700
SIL Open Font License 1.1